Proposal written as memorandum
Target: Community college administration
Message: "The parking crisis at EvCC needs to be addressed immediately."
Goal: Inspire administrators to take action now while planning for future.
Target: General public
Tone: Casual, warm
Message: "AOA understands you and your life. We are just like you."
Goal: Convert blog readers into gift basket buyers.
"Face-Off Against NF: Battling Flesh-Eating Bacteria"
Target: General public interested in health or hero stories
Message: "A simple bruise nearly cost a USAF officer his life."
Goal: Inform readers about the surprising realities of flesh-eating bacteria.
"International Communications: The Influence of Culture on the Content, Organization and Design of Non-Profit Annual Reports"
Target: Businesses with international relationships, English PhDs
Message: "Consider more than language when working internationally."
Goal: Discover how cultural values affect written business communication.
INSTRUCTIONS / HOW TO
"How to Become a Member of ENGINEERING.com"
Target: General public interested in engineering
Tone: Business Casual
Message: "Opening an account with us is very simple."
Goal: Clear, concise, step-by-step instructions.