PORTFOLIO

Cars parked on crowded lot, as described in proposal by Lia Blanchard
PROPOSAL

Issuu.com
Proposal written as memorandum

​Target: Community college administration

Tone: Business

Message: "The parking crisis at EvCC needs to be addressed immediately."

Goal: Inspire administrators to take action now while planning for future.

Gift basket from the company Lia Blanchard wrote a blog for.
BUSINESS BLOG
 

Art of Appreciation Gift Baskets

E-tailer blog

​Target: General public

Tone: Casual, warm

Message: "AOA understands you and your life. We are just like you."

Goal: Convert blog readers into gift basket buyers.

Necrotizing fasciitis, flesh-eating bacteria feature article by Lia Blanchard
FEATURE ARTICLE

Issuu.com

"Face-Off Against NF: Battling Flesh-Eating Bacteria"

Target: General public interested in health or hero stories
Tone: Journalistic

Message: "A simple bruise nearly cost a USAF officer his life."

Goal: Inform readers about the surprising realities of flesh-eating bacteria.

Hand-holding paper chain representing thesis about international culture and communication by Lia Blanchard
RESEARCH

Fort Hays State University Graduate School

"International Communications: The Influence of Culture on the Content, Organization and Design of Non-Profit Annual Reports"
Target: Businesses with international relationships, English PhDs

Tone: Academic

Message: "Consider more than language when working internationally."
Goal: Discover how cultural values affect written business communication.

People gathering over a laptop to learn something, such as in these instructions, written by Lia Blanchard
INSTRUCTIONS / HOW TO

Issuu.com

"How to Become a Member of ENGINEERING.com"

Target: General public interested in engineering

Tone: Business Casual

Message: "Opening an account with us is very simple."

Goal: Clear, concise, step-by-step instructions.

Achieve New Heights

 

lia@liablanchard.com

© 2020 by Lia Blanchard

Link to Lia Blanchard's LinkedIn profile